Thread Now Allowing Users To Manage Replies By Approving Or Filtering Them
Threads — Meta’s challenger to X — is rolling out features fast. After launching communities and disappearing “ghost posts,” the app this week added tools designed to give users more control over conversations.
The standout is reply approvals, which lets you choose which replies appear on your posts before anyone else sees them. That means you can keep replies open to everyone without letting a few bad responses derail the discussion — the poster, not the replier, sets the tone.
Threads is also introducing new Activity feed filters to surface replies from people you follow or that mention you, alongside existing filters like Verified, Quotes, and Reposts. Meta said during its Q3 earnings that Threads now has about 150 million daily active users (up from 100 million+ in December 2024), and in August reported over 400 million monthly active users.
As the platform scales, Meta is moving quickly to monetize — ads are now live globally and video ads are coming next. Threads is still experimenting with user-facing features too: Instagram chief Adam Mosseri said the app is testing topic controls so people can fine-tune their algorithm by adding or removing interests.
