General Motors announced at a New York event that it will add a conversational AI assistant powered by Google Gemini to its Buick, Chevrolet, Cadillac and GMC vehicles beginning next year.
The Gemini rollout is among the automaker’s most immediate consumer-facing items from its GM Forward product slate; other major initiatives — a redesigned electrical architecture and computing platform, plus an automated driving feature that would allow drivers to take their hands off the wheel and eyes off the road — aren’t expected to appear on GM cars until 2028. GM joins several rivals racing to embed generative-AI assistants in vehicles: Stellantis is working with Mistral, Mercedes is integrating ChatGPT, and Tesla uses xAI’s Grok. Many GM models already include “Google built-in” for Assistant, Maps and other apps, and in 2023 Google Cloud’s Dialogflow began handling non-emergency OnStar queries like routing help. GM says the Gemini assistant will deliver a noticeably smoother, more natural voice experience than today’s systems because large language models handle accents, conversational context, and flexible phrasing far better than assistants that depend on specific keywords. Drivers should be able to do things like draft and send messages, plan routes with additional stops (charging stations or a favorite coffee shop), prep for meetings while on the road, and even ask web-enabled questions such as the history of a bridge they’re crossing.

